Navigating Local SEO for Small Businesses

In today’s competitive digital landscape, being found is everything. “Navigating Local SEO” is a practical, fast-paced 45-minute lecture designed for small business owners, marketers, and entrepreneurs looking to boost visibility in their communities. We’ll break down the key elements of local search—from Google Business Profile optimization and NAP consistency to local citations, backlinks, and reputation management. You’ll learn how to show up in the coveted “Map Pack,” attract nearby customers, and outshine competitors—even with a limited budget. Whether you’re a brick-and-mortar shop or a service-area business, this session gives you the tools and mindset to dominate your local search space with clarity and confidence.

This is a brown-bag lunch event so bring your own lunch! Soft drinks and water will be provided. This workshop is free – but you do need to register!