Why Market Discovery Comes Before Prototyping

Join local Entrepreneur Sarah Boisvert as she teaches “Why Market Discovery Comes Before Prototyping”

Technologists cannot move from inventions to products without having a clear picture of the commercial picture. In this hopefully eye-opening discussion, you’ll see why your technology is only viable if it meets market need.

We’ll discuss:

– Why market discovery is so important

– When to look at markets

– How to implement the market discovery process

– What to do when the market doesn’t like your idea

Sarah Boisvert’s pioneering technology experience intersects advanced “smart” manufacturing, 3D Printing and innovative workforce training. Her mission is to create pathways that often do not require college degrees to well-paying, engaging New Collar careers utilizing disruptive technologies like 3D Printing, laser machining, robotics, VR, and AI/machine learning. As co-founder of Potomac Photonics, Inc., she drove innovative product development for the laser for LASIK eye surgery and since selling the company has been dedicated to workforce training in her Santa Fe NM MIT Fab Lab.

Lunch will be provided following the workshop – so registration WILL be required for a head count.